The Restoration & Cleaning Franchise

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What Do Franchisees Say?

Steamatic franchise ownership has been an excellent choice for these franchise owners

Jerry Becker, Albuquerque, New Mexico

Our cleaning franchise opportunities have enabled many people to pursue the dream of owning a family-run business. Jerry Becker, the owner of a franchise in Albuquerque, New Mexico, brought his daughter Summer on board four years ago.

“Having my daughter involved and being able to keep the business — my blood, sweat, and tears — in the family, it makes me very proud to have that opportunity to give it to her and possibly her kids,” Jerry says. “I’m always trying to help the family. Having Summer on board has also recharged me.”

Summer appreciates the sacrifice her dad has made to build the business over the past 20 years. “I think my family has a great opportunity [with Steamatic]. My dad sacrificed so much in the beginning and he’s put so much of himself into this business so I’m really grateful to him. I’m excited that I get to take advantage of all the legwork that he has already done and take it to the next level and see where I can take it for our kids. He’s given me the ability to provide for my family in a way we couldn’t have before this.”

Jerry is grateful to be at the point in his Steamatic career where he can share his success.

“It’s a great feeling to work so hard for so long but sit back at this point and look around and see what’s going on… it’s fun and it’s the American dream. I wouldn’t trade it for anything.”

Dwight Morse, Hot Springs, Arkansas

Dwight Morse’s interest in the cleaning and restoration industry began in 1992 when he started running his own company. When his daughter and son-in-law, Misty and Richard Poole, came aboard in 2000, he decided that he wanted to grow the company with a nationally recognized name. He bought his Hot Springs, Arkansas, Steamatic franchise in July 2001.

“I love that we have so many different opportunities,” Dwight says about why he chose Steamatic. “There are sources of revenue all year round, which is a good thing.”

Steamatic’s protected territories were another draw for Dwight. “It allowed me to build a business for my team. I was not competing with another Steamatic.”

Already, he plans to grow his business. He has purchased the Little Rock, Arkansas, franchise and its territory — which has more commercial income. He now has a total of 28 employees.

He believes part of his success has come from Steamatic’s “thorough training program,” where a franchisee learns every aspect of the business and is connected with mentors who can answer questions about the business structure or about particular types of jobs.

Overall, Steamatic has afforded Dwight the luxury to work with his family and teach them about business, as well as watch his grandkids grow up right in his office — there’s an office play area for Misty’s children.

“Our Steamatic franchise has afforded us financial freedom and pride in building a successful business,” Dwight says.

Marcus Benoit, Fargo and Grand Forks, North Dakota

Marcus took advantage of our cleaning franchise opportunities!
Marcus Benoit, North Dakota

With two Steamatic franchises in Grand Forks and Fargo, North Dakota, Marcus Benoit says the cleaning and restoration business is in his blood.

“I enjoy the ability of what we do for people,” says Marcus. “We help people during catastrophes. It is a neat business.”

He recalls helping one woman who had property damage from a fire. Her husband was overseas serving in the military. “We were the ones to hold it together for the client,” says Marcus. “Trust is such a huge deal.”

Marcus’ history with the industry began when he was working for a smaller cleaning and restoration company in 1998 as their general manager. Eventually, the business was bought out by Steamatic, and he continued on. He became a partner at the franchise from 2000 to 2011. In 2011, he purchased the franchise outright.

A typical day at Steamatic for Marcus starts around 7 a.m. and ends around 6 p.m. His solid work day consists of interacting and motivating his employees and managers. He does weekly trainings on cleaning and restoration techniques. Marcus has one-on-one meetings for an hour a week with managers about the franchise’s progress and does some estimating work with them. He spends a lot of time marketing because he knows the better a franchisee is at spreading the word, the more clients and jobs they will get.

Marcus is the Midwest regional representative for Steamatic’s corporate advisory council, which collects information from franchisees about what is and isn’t working in the field. Four times a year, the council gets together to discuss those issues and how to address them through better technology, new equipment, and marketing and training processes.

He likes that Steamatic has a family atmosphere and cares about its franchisees. The business has also helped him to teach his own family about work ethic: His three children have worked in the field and done marketing during their summers off from school.

“They’re proud of the company,” Marcus says.

Bill Henry, Northridge, California

When Steamatic talks about the longevity of their franchisees, they have a lot to talk about. Bill Henry has owned his franchise in Northridge, California, for 20 years.

Steamatic franchise owner, Bill Henry
Bill Henry, California

Bill got his start in the restoration and cleaning industry as a sales representative with BMS CAT, which had a store in Santa Fe Springs-Los Angeles, California. BMS CAT joined Steamatic founders, Blackmon Mooring in 1981. In 1994, when the store decided to shut down to become a Steamatic franchise, Bill purchased it. For about 10 of the past 20 years, his wife helped him run the business.

Bill says he wears a lot of hats at his franchise — he still goes out to job sites, meets with insurance agents and adjusters, writes estimates, hosts safety and staff meetings and calls customers.

“Starting with the right people is key,” Bill says about running a Steamatic franchise. “You must have an understanding that you are providing a service and at all times must provide it well. That creates a reputation that people will trust, so they will call you back and refer you to others.”

One of the biggest things Bill appreciates about Steamatic’s corporate team is the support for franchisees. “Steamatic has created a solid base that the franchisees can call on at any time. They have hired a great staff to develop and support the system. They have created great marketing materials and training for new and existing franchisees. They are constantly developing new markets for the franchise system to work in.”

Bill is proud of owning his own business and being his own boss. He would tell anyone considering Steamatic’s cleaning franchise opportunities that, “This is a great industry to be in, and Steamatic is probably one of the best opportunities at this time.”


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